How
the 2004 Olympics Triggered Greece's Decline
As
they watch the London Olympics, many Greeks may wonder how their
country went from the international glory of the Athens Games in 2004
to the recriminations of today’s crisis
2
August, 2012
As
they watch the London Olympics, many Greeks may wonder how their
country went from the international glory of the Athens Games in 2004
to the recriminations of today’s crisis. Hosting the event cost
almost €9 billion ($11 billion at today’s exchange rate), making
the 2004 Games the most expensive ever at that point. Greek taxpayers
were on the hook for €7 billion, which did not include the cost of
extra projects such as a new airport and metro system.
Within
days of the closing ceremony, Greece warned the euro area that its
public debt and deficit figures would be worse than expected. The
2004 deficit came in at 6.1 percent of gross domestic product, more
than double the euro-zone limit, while debt reached 110.6 percent of
gross domestic product, the highest in the European Union. (Today,
Greece’s debt is 165.3 percent of GDP.) Greece became the first EU
country to be placed under fiscal monitoring by the European
Commission, in 2005.
With
public debt totaling €168 billion in 2004, it’s clear that the
Olympics alone did not bring about an economic collapse. Yet the
Athens Games epitomized the structural problems that bedeviled the
country for decades. It’s not just a question of how much money was
spent on the Olympics, it’s also how it was spent and where it came
from. After a period of austerity to tighten up its finances and
qualify for euro entry in 2001, the Greek government loosened the
purse strings once it entered the single currency. The games were
just one of several areas where public spending was unchecked and
funded by unsustainable borrowing.
Although
hundreds of thousands of visitors came to Greece in 2004 to be a part
of the games’ return to their birthplace, in the following years
Greece’s share of the tourism pie grew smaller as visitors opted
for other countries, such as Croatia and Turkey, which benefited from
lower prices and better marketing. Many of the stadiums and
facilities built at such huge cost fell into disuse. In southern
Athens, a 2 kilometer seafront promenade linking three stadiums used
for the games has become a dumping ground for rubble and trash. The
government is renewing its efforts to sell one nearby Olympic
site—the 620-hectare area at Hellenikon—after failing to develop
it profitably.
“For
Greece, hosting the games meant investing in infrastructure, people
skills, and branding,” says Stratos Safioleas, who was head for
international media for Greece’s Olympic Committee and has worked
as a consultant for bid cities since 2004. “Unfortunately two
consecutive governments refused steadfastly to capitalize on Greece’s
Olympic legacy.”
During
the Athens Games, one volunteer welcomed visitors to the Olympic
Stadium with a loudspeaker announcement that urged them to “Enjoy
yourselves. When will we ever see days like these again?” Mired in
economic depression, distrusted by European partners, their future in
the euro hanging by a thread, Greeks can only dream of beating the
odds once more.
The
bottom line: The €9 billion Athens Games highlighted Greece’s
inability to manage its budget—a shortcoming that haunts the Greeks
to this day.
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