Jar
of French mountain air
sells for £512 in polluted
Beijing
Artist
puts up glass of Provence air for auction in artistic protest against
air quality in China
10
April, 2014
Beijing artist
Liang Kegang returned from a business trip in southern France with
well-rested lungs and a small item of protest against his home city's
choking pollution: a glass jar of clean, Provence air.
He put it up
for auction before a group of about 100 Chinese artists and
collectors late last month, and it fetched 5,250 yuan (£512).
"Air
should be the most valueless commodity, free to breathe for any
vagrant or beggar," Liang said in an interview. "This is my
way to question China's foul air and express my dissatisfaction."
Liang's work is
part of a gust of recent artistic protest and entrepreneurial
gimmickry reflecting widespread dissatisfaction over air quality in
China, where cities often are immersed days on end in harmful
pollutants at levels many times what is considered safe by the World
Health Organization. The chronic problem has spurred brisk markets
for dust masks and home air purifiers.
Cars drive on
the Three Ring Road amid heavy haze in Beijing in February 2014
China's senior
leaders have pledged to clean the country's air, partly in response
to a citizenry increasingly vocal about environmental issues. But it
is a daunting task that must be balanced with demands for economic
development and employment crucial to maintaining stability.
In February, a
group of 20 Beijing artists wearing dust masks lay on the ground and
played dead in front of an altar at the city's Temple of Heaven park
in a performance art protest.
In March,
independent artists in the southern city of Changsha held a mock
funeral for what they imagined would be the death of the city's last
citizen because of smog.
"If smog
cannot be effectively cleaned up, what it will leave us is death and
cities of death," artist Shao Jiajun said.
Liang's
contribution is a short, ordinary glass preserves jar with a rubber
seal and a flip-top. It has three small, handwritten paper labels:
one with the name and coordinates of the French village, Forcalquier,
where he closed the jar; one saying "Air in Provence, France"
in French; and one with his signature in Chinese and the date 29
March.
The auction
closed on the night of 30 March, and Chengdu-based artist and
entrepreneur Li Yongzheng was the highest bidder.
"I have
always been appreciative of Kegang's conceptual art, and this piece
was very timely," Li said in a telephone interview. "This
past year, whether it was Beijing, Chengdu or most Chinese cities,
air pollution has been a serious problem. This piece of work really
suits the occasion."
Liang is not
the only one to make money from China's air-pollution angst.
Entrepreneurs also see the potential, and so do tourism officials in
parts of the country where skies are clear.
Chinese
President Xi Jinping joked to Guizhou province delegates during last
month's National People's Congress that the scenic southwestern
province could put its air up for sale. Days later, the province's
tourism bureau announced plans to sell canned air as souvenirs for
tourists.
"Canned
air will force us to stay committed to environmental protection,"
provincial tourism director Fu Yingchun said recently.
In central
Henan province, local tourism authorities promoting a resort scooped
up mountain air and gave away bags of it in downtown Zhengzhou, the
provincial capital. City dwellers greedily inhaled the air, and some
said they planned to visit the mountain resort to get more than a
lungful.
Chen Guangbiao,
a recycling tycoon who briefly made headlines with his abortive plan
to purchase The New York Times, has been selling fresh air in cans
under his "Good Person" brand. They sell for $3 each on
China's online bazaar of Taobao.
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