"Trump Voters Are Not Just Angry - They Want Revenge"
27
December, 2015
Outraged
by what Donald Trump says? You are not alone. No high-polling
presidential candidate in the modern era has so intrepidly drawn the
ire of so many within the American electorate. And there remains no
end in иsight.
Yet
in rendering one voting bloc utterly apoplectic, he has appealed
viscerally to another. The balance of middle ground politics is not,
shall we say, Mr Trump’s bailiwick. But America is no longer a
middle ground country. We are already scared by our division — and
it is getting worse.
The
simple truth is, the more provocative his language, the deeper
and more passionate his support. He is no dummy; there is a
method to his proverbial madness. Mr Trump says — to the growing
legions who will listen — what tens of millions of Americans are
already thinking. Respect or revile him, the man has hit a vein.
I
spent three hours in a deep dialogue focus group with 29 Trump
supporters. The phenomenon of
“The Donald” is rooted in a psyche far deeper and more
consequential than next November’s presidential election. His
support denotes an abiding distrust in — and disrespect for — the
governing elite. These individuals do not like being told by
Washington or Wall Street what is best for them, do not like the
direction America is headed in, and disdain President Barack Obama
and his (perceived) circle of self-righteous, tone-deaf governing
partisans.
Trump
voters are not just angry — they want revenge.
Mr
Trump has adroitly filled the vacuum of vitriol, establishing himself
as the bold, brash, take-no-prisoners megaphone for the frustrated
masses. They see him as the antidote to all that Mr Obama has made
wrong with America. So to understand why millions love Mr Trump so
much, you have to take a step back and listen to why they hate Mr
Obama so much.
Here,
my Trump voter focus group was particularly illuminating. Some still
believe the president is not Christian. Many believe he does not love
America. And just about all of them think he does not reflect the
values the country was built upon. Indeed, within this growing
faction, Mr Trump has licence to say just about anything. As we have
seen repeatedly, the more outrageous the accusation, the more
receptive the ear.
Mr
Trump delights in unleashing harsh attacks on Jeb Bush, the
Republican establishment and the “mainstream media”. His
childlike joy in ridiculing his critics is tantamount to healing balm
for the millions who have felt silenced, ignored and even scorned by
the governing and media elite for so long. Is it any wonder that his
declaration of war against “political correctness” is his most
potent and predictable applause line?
Straight-talking
candidates are nothing new in American politics. From Ross Perot in
1992 to John McCain in 2000, from Howard Dean in 2004 to Sarah Palin
in 2008, they rise like a rocket on the fuel of their seemingly fresh
and unencumbered aversion to traditional politics. They purport to
say what they mean and mean what they say — bucking established
electoral trends and ruffling established political feathers. Then
they crash. The media turn sour. The message grows stale. The
electorate gets bored.
Mr
Trump is different. The media attacks on him have been fast and
furious. Yet he has defied electoral gravity because the blows are
delivered by an institution that is distrusted and an elite political
and business establishment that is detested.
Meanwhile,
voters consistently tell pollsters like me that negative attacks do
not work; they hate the ad hominem assaults. Mr Trump? He dines out
on them. As his devotees see it, it is not Mr Trump going
negative. It is him telling the truth. And when he fights back, he’s
throwing punches on their behalf. He said something outrageous?
“He’s simply raising an important issue nobody else has the
courage to talk about.” He insulted someone? “That’s just him
campaigning. He won’t do that as president.” He changed his
position? “That was a long time ago. Everyone’s entitled to
change their mind.” He doesn’t have many policy specifics? “He
doesn’t need them. He’ll surround himself with smart people.”
They will justify any action, explain away any contradiction, and
dismiss any criticism because they are so personally and passionately
invested in him.
And
here is the prediction that will furrow brows on both sides of the
Atlantic. Mr Trump’s
supporters today will be Mr Trump’s supporters next November if he
is still a candidate — no matter what party banner he runs under.
Half will follow him out of the Republican Party if he breaks his
promise and declares as an independent. For better or worse, his
supporters will follow him to the ends of the Earth — or to the
White House. Whichever comes first.
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