Facebook Tests Its Plan to Kill Off Independent Media
24 October, 2017
(ZHE) — Remember when Facebook first offered to pay “media partners” to create video content for its news feed? A lot sure has changed since then… and that was only six months ago. In a development that’s elicited anger among journalists and various content providers, the world’s largest social media company appears to be testing a new content-distribution model that would move it away from an organic, free-for-all to a pay-to-play environment. Predictably, news of the tests prompted howls of rage from the media establishment, which depends on Facebook’s referral traffic for survival.
“With all of the possible stories in each person’s feed, we always work to connect people with the posts they find most meaningful. People have told us they want an easier way to see posts from friends and family, so we are testing two separate feeds, one as a dedicated space with posts from friends and family and another as a dedicated space for posts from Pages. To understand if people like these two different spaces, we will test a few things, such as how people engage with videos and other types of posts. These tests will start in Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala, and Cambodia. We have no current plans to roll this out globally.”