Trump
Effect? New Zealand Real Estate Sees Spike in American Interest
US
citizens frightened by the outcome of the presidential election are
not only looking into ways to relocate to Canada, as New Zealand’s
largest real estate website has also registered a massive surge in
clicks from Americans
10
November, 2016
The
website realestate.co.nz reported that they have seen a 141 percent
rise in interest over the past two days.
"In the two days leading into the US election — November 7 and 8 — US-based users were up 141.07 percent compared to the same two days last year. This suggests to me that Americans are looking at their options leading into the elections," Peter Mangin, chief operating officer of the website told the New Zealand Herald.
"In the two days leading into the US election — November 7 and 8 — US-based users were up 141.07 percent compared to the same two days last year. This suggests to me that Americans are looking at their options leading into the elections," Peter Mangin, chief operating officer of the website told the New Zealand Herald.
Though the boost just before the
election was large, interest from the US began noticeably rising
in October.
"In the month leading into the elections —
October 9 to November 8 — American-based users are
up 51.36 per cent compared to the same time last year. On
average, they are spending almost seven minutes on site,
indicating they are having more than a casual glance,” he
stated. "Interestingly, they have arrived largely via organic
search and paid search (64.99 per cent) using such search terms as
‘homes for sale in New Zealand,’ ‘houses for sale
New Zealand’ and ‘Auckland real estate,’ suggesting they are
looking at their options.”
"It's going to be interesting to watch how it
plays out as the elections close. It's more of a longer
story. Those users might cool down or maybe increase. There will
be more for us to dig into over the coming week or two
because the elections will finish tonight our time and it will be
clear what the national response will be," he said.
The website
tracks the locations of users searching their site
for residential properties, he said, adding, "If they no
longer want to reside in the US, New Zealand is an
attractive option for them."
At around 11:00 PM
on election night, Canada’s immigration website crashed as it
became overloaded with online traffic from the United
States.
The site servers remained inaccessible until late
Wednesday morning.
Google Trends in the US began seeing a surge
in searches for Canadian immigration around the time
that CNN projected that Trump would be winning the battleground state
of Florida. “Canada immigration” was the 26th most-searched
phrase throughout the evening.
All the Americans I know tell me they can't afford to buy here and if they could, they couldn't afford to live here for long because everything is much more expensive.
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