After Black Friday the focus is squarely on the online retailers with £650 million in sales expected
28
November, 2014
After
the frenzy of Black Friday, the luddites are taking a back seat as
Britain’s cyber shoppers prepare for virtual battle to nab the best
bargains online.
Cyber
Monday is expected to draw in an estimated £650million pounds worth
of trade at the click of a mouse, according to The Guardian, with 125
million hits expected across UK retail websites within 24 hours.
Black
Friday saw bargain-hunters rush to stores and fight it out - often
literally - to grab hold of the limited deals on offer. Not everyone
left the house to get profit from the discounts, however, with a
sizeable proportion of Britons internet shopping from the comfort of
their own homes.
In
all, this extended weekend is expected to see £1.5billion spent
online.
It
looks set to be yet another record-breaking day for online giant
Amazon UK, if last year’s pattern is to be repeated.
The
retailer experienced its busiest ever shopping day on Black Friday,
with more than 5.5million orders made at a rate of 64 per second.
The
record smashed that set on Cyber Monday last year, which in turn
surpassed figures for Black Friday just three days earlier.
“Ever
since we introduced Black Friday to the UK in 2010, sales have
increased year on year but this year really has surpassed all of our
expectations,” said Xavier Garambois, Vice President of EU Retail
at Amazon.
“The
public’s appetite for Black Friday has been bigger than ever,
kicking off the Christmas shopping period in earnest and establishing
Black Friday as a fixture on the UK Christmas shopping calendar.”
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