THIS CHANGES NOTHING. WHY THE PEOPLE’S CLIMATE MARCH GUARANTEES CLIMATE CATASTROPHE
The following contains excerpts from McKibben’s Divestment Tour – Brought to You by Wall Street | Part VII: , to be published on Counterpunch.
The People’s Climate March in New York City is a mobilization campaign created by Avaaz and 350.org, with 350.org at the forefront.
Vision: “Purpose is a global initiative that draws on leading technologies, political organizing and to build powerful, tech-savvy movements that can and influence policy.”
“Purpose was born out of some of the most successful experiments in mass digital participation. Our principals are co-founders of Avaaz, the world’s largest online political movement with more than nine million members operating in 14 languages, and the creators of Australia’s GetUp!, an internationally recognized social movement phenomenon with more members than all the country’s political parties combined….” [Source]
” — Jeremy Heimans when asked how he was going to use the $100,000 he received from the Ford Foundation
“Once a brand achieves cult status, it becomes almost impossible for a competitor to dethrone it. The Culting of Brands will reveal the secrets of fierce customer identification and, most important, unbreakable loyalty.” — “The Culting of Brands: Turn Your Customers into True Believers,” Amazon
“After years of isolation, Myanmar is opening up. Opportunities abound. However international companies have little experience here and local firms have little experience working with them. Parami Road meets this need.” – Parami website
“…how else could movement building and mass participation help transform society? And that’s what we’re working on at Purpose. We’re thinking at Purpose not just how you build political movements but now what are some of the insights from that, that can be used to do things like scale demand for the green economy? Right? Demand for the green economy is in a rut. There isn’t large-scale demand it. What if we tried to build a movement around that and organize people in a systematic way….”
“…Well, the results of our research really have two main conclusions I want to share with you today, and the first is a little startling and it may create a little bit of a disequilibrium… and that is that I think we need to kill the language and imagery and green in order to have any real shot at scaling sustainable consumption. Sustainable consumption just isn’t working right now as we’ll talk about in a moment. We’re going to have to kill green as a frame for consumers in order to try to rework that problem.”
“So they like the idea of green, it’s kind of a value they are happy to cloak themselves in, you know it’s a brand value, but the reality is market share just isn’t there because as soon as it’s even slightly difficult they’re out the door. So what do we do? So here’s some things that I think we can do that might up-end this situation and as I said it does require starting with killing green as a friend. We can’t lead with green, because most of the green products that are out there start by knocking on the front door and hitting you on the head and saying you know ‘We’re green, do the right thing.’ We need a radically different approach to the way we introduce this issue to consumers. We need to put green aside.”
“… the answer we think is to get behind the businesses that are at this intersection of mass participation where you can get lots of people in a network, you can grow market share very quickly of the new forms of businesses that are green, but don’t knock on the door and announce themselves as green. If we can do this, if we can create a new economy that takes these models that can very quickly acquire market share and we can give people a sense they’re part of something much bigger, we’ll build the green economy, we just won’t talk about it and we won’t say that we’re doing it.”
“, this is an all of us issue,” says Ricken Patel, executive director of the 38-million member civic organization, Avaaz. Avaaz is mobilizing its members around the world to take part in solidarity actions along with the march in NYC. [Emphasis added]
“Purpose also hopes to develop a business promoting ‘new economy’ products such as solar energy. It will recommend to its members that they buy solar power from such-and-such a provider. In return, it will charge a referral fee.” – The Economist, The business of campaigning, Profit with Purpose, Jan 26, 2013